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SaaS Food & Nutrition SaaS 200+ Kitchens

Diet Meal Management

End-to-end SaaS platform for healthy-food subscription businesses across the GCC

Diet Meal Management is a purpose-built SaaS platform that enables cloud kitchens and meal subscription brands to run their entire operation from one dashboard — covering menu planning, nutrition tracking, inventory, driver dispatch, payments, and a branded customer mobile app.

Client
Diet Meal Management
Duration
12+ months
Live site
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Diet Meal Management

About the project

Diet Meal Management was conceived to solve a clear gap in the GCC food-tech space: healthy-food businesses were stitching together multiple disconnected tools to manage subscriptions, menus, kitchens, deliveries, and customer apps. We built one unified platform that replaces all of them.
The Platform
The system covers every touchpoint of a meal subscription business: admins build weekly menus with full calorie and macro tracking, the kitchen portal generates daily prep sheets per section, the dispatch module assigns drivers with route optimisation, and customers manage their plans through a branded mobile app.
Integrations
The platform connects to Fatoorah, Hesabe, Tap, and Knet for payments; WhatsApp Business, SMS, and email for customer messaging; and enterprise back-office systems including Odoo, SAP, and Microsoft Dynamics 365.
Scale
Over 200 kitchens across the UAE, Saudi Arabia, Kuwait, Qatar, Bahrain, and Oman run on the platform today, with new clients going live within 48 hours of onboarding.

Challenges

  • 1 Multiple disconnected tools forcing manual data re-entry across subscriptions, kitchen ops, and deliveries
  • 2 No single source of truth for calorie and nutrition data across menu items and customer plans
  • 3 Complex multi-location inventory management across GCC kitchens with different regional requirements
  • 4 Need for a branded customer-facing app without per-client custom development cost

Solutions

  • 1 Built a single unified admin panel covering all operational modules with real-time sync
  • 2 Implemented a centralised nutrition engine tracking calories, macros, and allergens per ingredient and per meal
  • 3 Designed a multi-branch inventory system with branch-level stock controls and central reporting
  • 4 Developed a white-label mobile app framework allowing each client to launch a branded app within their onboarding

Results

  • 1 200+ active kitchens across 6 GCC countries on the platform
  • 2 48-hour go-live capability for new clients from contract to live operations
  • 3 50+ diet management partners globally using the platform
  • 4 Full payment gateway coverage: Fatoorah, Hesabe, Tap, Knet, and Apple Pay

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